Executive summary
Top-line MSP benefits
MSP benefit - Why it matters
New high-margin ARR – Subscription pricing converts one-time projects into predictable, renewable revenue. Dedicated private-cloud directories and per-customer instances justify premium pricing.
Additional premium services revenue – Implementation, onboarding, custom
integrations, migrations, directory management, and ongoing security operations become billable services.
Better client retention & satisfaction – Faster time-to-value, improved security posture and self-service tooling reduce churn and increase customer stickiness.
Competitive diCerentiation – ALordable and easy to deploy/manage oLering that is standards-based IAM with LDAP, OAuth and REST API lets MSPs stand out vs. competitors
who only oLer expensive and bloated complex identity tools.
How EasyIdentity translates into concrete MSP offerings
1. Managed IAM subscription
– Provision a per-customer private cloud directory, manage lifecycle, app provisioning and workflows, MFA and SSO.
– Revenue: recurring subscription + tiered support.
2. Onboarding & migration service
– Bulk import via CSV/LDIF and bring-your-directory and database workflows; map attributes, sync apps.
– Revenue: one-time project fees.
3. Integration & automation package
– Custom connectors using the Secure REST API, OAuth integrations, LDAP bridging.
– Revenue: professional services + ongoing maintenance.
4. Security & compliance bundle
– Regular audit-ready reports, analytics, incident-response playbooks and policy enforcement.
– Revenue: retainer for compliance reporting and audits.
5. End-user enablement & support
– Self-service portal configuration, password reset policy setup, training for admins and users.
– Revenue: training, support tiers, help-desk augmentation.
Operational advantages for MSPs
– Fast go-to-market: automatic private cloud directories per customer eliminate complex setup and shorten sales cycles.
– Lower delivery cost: cloud directory and automation cut on-premise server maintenance and help-desk tickets (self-service password reset reduces tickets).
– Scalable support model: single console for provisioning/deprovisioning across customers reduces overhead.
– Easier compliance engagements: built-in, exportable audit reports speed audits and justify premium fees.
Security & technical selling points MSPs can use with prospects
– Rapid one-click provisioning/deprovisioning reduces insider and orphan-account risk.
– LDAP and OAuth support preserves legacy app access while enabling modern tokenbased auth.
– Google Authenticator TOTP and optional social login provide flexible MFA and SSO.
– Secure REST API and account import/sync capabilities enable seamless migrations and automation.
Pricing & packaging suggestions (practical defaults MSPs can adopt)
– Base subscription per customer (private cloud directory) + tiered user bands.
– Add-ons: onboarding/migration, custom integrations, compliance reporting, premium SLAs.
– OLer bundled 12/24-month contracts with discounting to lock ARR and increase LTV.
Sales talking points (short bullets)
– “Deploy in days, not months — private cloud directories per customer in their local region.”
– “Cut help-desk tickets and on-prem costs with automated lifecycle and self-service.”
– “Prove compliance quickly with audit-ready reports and analytics.”
– “Monetize identity: subscription revenue plus professional services.”
Quick implementation checklist for MSPs
1. Define subscription tiers and pricing bands.
2. Create standard onboarding and migration playbooks (CSV/LDIF, directory import).
3. Build a set of preconfigured connectors for common apps (Google, Zoom, Github, …).
4. Package compliance reporting and incident-response retainer.
5. Train sales and tech teams on EasyIdentity console, API and diLerentiators.
6. Launch pilot with 1–2 clients and capture ROI metrics (ticket reduction, time-toprovision, compliance time savings).
